December 2007
December 21, 2007

12 Web Marketing Ideas to Jump Start Your Business

You know those "new" episodes of your favorite TV show when a character gets hit by a car, and then all their friends gather by their bed side and retell their favorite stories through a series of clips?

Welcome to my clip show.

Here's a quick list of the 12 articles we published in flyte log, our monthly Web marketing ezine:

There's oodles of ideas in these articles that you can use to jump start your business and build it over the next year. If you'd rather not miss any new articles, please subscribe to flyte log in the box below.

Rich Brooks
Greatest Hits

Posted by Rich Brooks at 02:21 PM
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December 17, 2007

Yes, We're Geeks

Today we (the Brookses, not flyte) was featured in a gifts for geeks article in the Portland Press Herald.

I was interviewed by Justin Ellis about what I wanted for the holidays. We started talking video games and I mentioned how my wife regularly kicks my ass in Guitar Hero.

Thus, a photo shoot was born.

Last week the photographer, Gordon Chibroski, came by to take some photos. In the small world that is Maine, Gordon had taken my Web Marketing for Entrepreneurs class over at USM.

Our girls, Maya & Sophie, were jumping all over the couches, getting in the way and disrupting our string of correct notes, so we sent them to the basement to play. After Gordon finished the photos he mentioned he'd like to get some photos of us playing with the Wii.

"Would you like to take photos of the girls playing?" Cybele asked. He thought that was a great idea so we called up the girls. While they were downstairs they had changed into the princess gowns making for another great photo opp.

Rich Brooks
Avid Gamer

Posted by Rich Brooks at 11:09 AM
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December 13, 2007

Are Meta-Tags Important to Search Engines...Again?

For years there was an easy tell if a so-called search engine expert was a fraud. If they told a Web site owner they weren't being found at the search engines because their meta-tags weren't fully optimized I knew they hadn't read anything on the subject since 1997.

Meta-tags are pieces of information that appear in the source code of a page, but don't appear on the page itself. These tags--primarily the meta-keyword and meta-description tag--had been an important part of search optimization in the late 90's, but were then ignored by the search engines because they were often stuffed with mis-leading words to attract more visitors.

As search engines matured they became much more interested in the content that appears on the page, not under it.

Still, there is reason to pay attention to the meta-tags, specifically the meta-description.
Major search engines such as Google and Yahoo often use the meta-description on their search results page. This means that you have some control over the words that appear when one of your Web pages is pulled up as a result of a given search.

By crafting a compelling meta-description you may get a searcher to click on your link as opposed to that of a competitor. Our own Carolyn Phillips also suggests putting calls-to-action and phone numbers in a meta-description tag to motivate searchers to click on that link or pick up the phone.

So, while it still seems like there's little help meta-tags can offer to your search engine rankings, a well-written meta-description, coupled with a keyword-rich page title can drive more qualified leads to your Web site.

For more details on how search engines might display your meta-tags, check out 7 Ways Your Page May Be Described in the SERPs by Jill Whalen.

Rich Brooks
Maine Search Engine Optimization

Posted by at 12:21 PM
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December 12, 2007

Social Media Segment on 207

207, the evening news program for which I play "tech guru" has begun putting clips from their show on their Web site.

Sadly, because of corporate rules they can't add them to YouTube which would make it easier for me to embed the video of my recent segment on Social Media here in the blog.

Rob Caldwell and I talked about Facebook, LinkedIn, and Ning.

Still, you're just one click away. (Windows Media Player required. Sigh...)

Rich Brooks
The Camera Adds 10 Pounds

Posted by at 01:23 PM
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December 10, 2007

Business Blog Workshop This Wednesday in Portland

There's a couple of seats left (no joking!) for our How to Plan, Build and Promote Your Business Blog this Wednesday morning. (12/12/07.)

In other words, there's still time to hit up your boss to pay for this workshop that's going to make you invaluable to the company!

The workshop will cover how businesses can build a successful blog to:

  • increase search engine visibility
  • establish your expertise and credibility
  • generate more online leads
  • and more, much, much more!

Time: 8am - 9:30am
Place: flyte's offices (136 Commercial St., Ste., 201, Portland, ME)
Cost: $50, includes a continental breakfast

You must pre-register!

See you there!

Rich Brooks
Stickler for Pre-Registration

Posted by at 03:36 PM
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Social Media Tech Segment on 207 Tonight

Social media describes Web sites where users can create profiles, upload photos and videos, and connect with friends, family, and people who share similar feelings on Barack Obama, windsurfing, or Spider-man.

Chances are your kids are spending time there, some of your co-workers are there, and your prospects and customers are there, too.

Why not get a 5-minute introduction to some popular social media sites on tonight's episode of 207? Yes, I'm back on, tackling Facebook, LinkedIn and social-media-platform Ning tonight (Monday, December 10, 2007) at 7pm on WCSH-6.

While you're waiting, you can read this recent article, How to Use Social Media to Attract New Customers.

Rich Brooks
Social Media Butterfly

Posted by at 08:48 AM
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December 04, 2007

Your 2008 Web Marketing Plan

There's light fluffy snowflakes falling outside my window this morning as I polish off another issue of flyte log, our Web marketing email newsletter...the last for 2007.

Rather than look back on 2007--as good as it was--it's time to look forward to 2008 and start making plans. Web marketing plans, that is.

Today's issue of flyte log is Your 2008 Web Marketing Plan, a month-by-month, itemized list of what you need to do to succeed in 2008.

Your Web marketing plan includes ideas on search engine optimization, blogging, social media, Webinars and more.

Why not take the first step in improving your chances for success in 2008 by signing up for flyte log now, so you never miss another issue?

Rich Brooks
Your Web Marketing Guide

Posted by at 10:20 AM
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December 03, 2007

How to Promote Your Event on the Web

How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here's a checklist of what I did to promote an upcoming workshop I'm teaching at flyte called "How to Plan, Build and Promote a Business Blog."

I also plan on submitting this event to the print versions of MaineBiz and the Portland Press Herald.

Will I do this for every event? Probably not, but I will try and track which channel is bringing me attendees, by asking everyone at the event.

Your Turn: What tools do you use to promote your events in this 2.0 world? Leave your suggestions in the comments section below.

Rich Brooks
Business Blog Expert

Posted by at 10:04 AM
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