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Five Secrets to Promoting Your Business Blog

Blogs can be a powerful marketing tool, but not if they remain hidden. Here are 5 simple tricks all business bloggers should do to promote their blog and reach new customers.

1. Create keyword-rich content on a regular basis. No matter what else you do on this list, if you're not regularly posting content to your blog, it will be difficult to attract regular readers.
2. Comment on other influential blogs in your niche. Leaving comments on other blogs will create a link from their blog to yours. Leaving inane comments will get your comments deleted, and possibly get you banned. So, leave intelligent comments.
3. Link from your Web site to your blog. Especially at the beginning when your Web site has more trust built up at the search engines and your blog has none.
4. Ping the news aggregators to let them know when you've updated your blog. I use Pingoat; every time I finish a blog post I immediately go to Pingoat and ping dozens of news services in one step.
5. Link to other blogs in your niche (and click on those links.) Whether in a blogroll or in an individual post, link to other bloggers and then click on those links to, a) confirm the links are right, and b) to show up as a referrer on their traffic reports. This should get their attention and maybe they'll end up linking back to you!

There are of course dozens if not hundreds of other things you can do to leverage the power of your business blog, but if there's anything on this list you aren't doing now, I recommend starting right away.

Do you have any techniques that have gotten you more traffic at your blog?

Rich Brooks
Small Business Blogger

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