Search Engine Tips: Improve Your Intrasite Links
Click here. Learn more. Read more. What do these phrases have in common?
They're all missed opportunities when it comes to creating links on your site.
Search engines use the words in hyperlinks in their rankings. It gives them a hint of what's on the following page. So by using "Click Here" as your link, you're telling the search engine the next page is about "Click Here."
Not very helpful, is it?
Instead, you should use targeted keywords when you link from one page on your site to another. Here are some examples (underlines are for demonstration only, they're not links):
- Learn how to train your dog in just five minutes a day.
- Download our new article, "Sixteen Secrets Your Accountant Doesn't Want You to Know."
- Watch our video on baking a cake for the novice.
- Find out why one dentist out of five recommended sugar gum for his patients who chew gum.
The "following" pages (that you're linking to) need to follow up on the keywords you used. The title, the header and the body content should all be about training your dog in just five minutes a day, or whatever the appropriate topic is.
Your to-do? Review your Web site and update all the intra-site links that are specific to the topic you're linking to.
Your outcome? This will help the search engines understand what your site is all about, and should raise your profile in the search results.
Rich Brooks
Search Engine Marketing for Small Business
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