Email Marketing Advice: Increase Your Subscriber Base
This month's issue of our email newsletter flyte log is entitled, How I Increased My Email Signup Rate by 5,000%...and How You Can, Too.
Hmmm...you're thinking. I know Rich is terrible with math, so he probably moved a decimal point too far to the right. Or, maybe you're thinking, I know Rich is a marketer, but I think this time he stretched the truth past the breaking point.
Well, math isn't my strong suit, that's true. And, I am a marketer and, according to Seth Godin, All Marketers Are Liars.
Yet, as far as my rudimentary math skills can tell, it's true. We averaged 2 - 3 new subscribers a month before I tried the process I lay out in this month's issue, and now we average 125 new subscribers a month. (Actually, it's more. I was counting total subscriber base over a 12 month period, but that includes unsubscribes. Our new subscriber rate is even higher.)
But let's be honest, you don't care about my success rate, you want to know how to increase the number of subscribers to your email newsletter. If your email newsletter signup offers nothing more than "Join Our Mailing List," this month's flyte log is for you.
To avoid missing any future issues, be sure to sign up now!
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