Is Search Advertising Right for You?
Here's my dirty little secret: as a company, we haven't done a whole lot with search engine advertising, aka pay-per-click advertising, aka PPC. We've never done it for our own services (in large part because our organic listings at Google, Yahoo and other search engines keep us busy enough,) and we've only done it a handful of times for clients.
However, after reading How to Gain Instant Exposure with Search Advertising, I can't wait for the next opportunity. We're hopefully launching a few e-products this year, and it sounds like PPC is one of the right tools to generate tons of leads.
If you're having trouble ranking well organically, whether because you're a new site, your site isn't very search engine friendly, you rely too much on Flash, or you don't have enough content, PPC may be a cost-effective way of driving qualified leads to your site. However, you still need to keep on top of your ad buys and make sure they stay cost effective.
Rich Brooks
Web Marketing for Small Business
Comments
Updates
Sign up to be notified when there's a new entryRSS
Subscribe
