What is Your Web Site Doing for You?
What drives more traffic to your Web site, search engine optimization or an ad in the local paper?- How much business did your email newsletter generate for you last year?
- How much did each Web lead cost you last year? What was each one worth?
If you're like most business owners out there, you have no idea. And yet, chances are the answers are at your fingertips.
Almost all hosting companies offer some sort of traffic reports, no matter how rudimentary. If you're unsatisfied with your reports you can have your Web person install Google Analytics, a free traffic reports application that provides an unbelievable amount of detail in a user-friendly layout.
<shameless plug>
If you'd like to learn more about Google Analytics and how to read some of its most important reports, I'll be leading a workshop on Wednesday morning in Portland, Maine called Google Analytics for Online Success. We limit these workshops to just 10 people, so registration is required. The cost is $50 and we feed you, too!
</shameless plug>
Hope to see you there.
Rich Brooks
Analytics Retentive
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