MaineBusiness.com

How to Promote Your Event on the Web

How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here's a checklist of what I did to promote an upcoming workshop I'm teaching at flyte called "How to Plan, Build and Promote a Business Blog."

• Published the event on the Web Marketing Seminars page on my Web site. This is a no-brainer and the first, essential step.
• Added the event information (including a link to the online registration) on Facebook, both on my page and as part of the Portland, ME network so that other local people could find it.
• Sent out an email alert to the people who have signed up for my Web Marketing Alerts email newsletter. (You can sign up for this when you sign up for flyte log, our free, monthly email newsletter.)
• Added it as an event on MaineToday.com, the online presence for the Blethen newspapers.
• Added it as a class through Craig's list.
• Added it at MaineBiz's event calendar.
• Submitted to Maine Public Broadcasting Network's event calendar.
• Posted it to my Internet Marketing 101 blog at MaineToday.com (at least twice.)
• Posted it to my flyte blog: web marketing for small business blog (again, at least twice.)
• Posted to Eventful.com, which sends to several other sites including Podbot, Google Calendar, del.icio.us/events, Ping-o-Matic, Technorati, and Upcoming. Several of these sites extend that reach even further through their own network. (Found through Joan Stewart, the Publicity Hound, through Denise Wakeman tip.
• I also learned about EventCrazy.com that way.

I also plan on submitting this event to the print versions of MaineBiz and the Portland Press Herald.

Will I do this for every event? Probably not, but I will try and track which channel is bringing me attendees, by asking everyone at the event.

Your Turn: What tools do you use to promote your events in this 2.0 world? Leave your suggestions in the comments section below.

Rich Brooks
Business Blog Expert

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