Can Social Media Help You Reach New Customers?
Social media is an umbrella term that often covers a lot of the new social networking Web sites, such as Facebook, MySpace, and LinkedIn. If you thought these were hangouts for kids and teens who were just wasting time online, you're missing a great opportunity.
Social media sites allow you to connect and communicate with your customers in ways you may have never imagined.
In many ways, social media offers as profound a change in marketing strategy as when the Web first took off. It changes the way we communicate, socialize and perhaps transact online and off.
I don't pretend to have all of the answers, but I've created a primer of what social media is, how to get started with it, and how you might utilize it for your business in "How to Use Social Media to Reach New Customers," this month's featured article in flyte log, our monthly email newsletter. (Yes, I know it's a couple weeks late...I'm blaming jet lag.)
If you've been avoiding Facebook, MySpace, LinkedIn and the like, this is your chance to join the party. Just don't come empty handed. If you can't bear to join in, be sure to send a co-worker who feels comfortable networking in this Web 2.0 world.
Rich Brooks
Social Media Butterfly
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