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Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland.
November 18, 2007

Burt's Bees, Small Maine Companies, and Going Green

There's a good post over at Maine Adventure Sails by Annie Mahle, who also writes for the Portland Press Herald. It's called "Burt's Bees: Not Local Anymore."

The seed of the story is that Burt's Bees, formerly a Maine-based company, has been sold to Clorox. However, Annie talks about her mixed feelings on the sale, and about giant corporations who have recently found "green" in the way that professional athletes "find God" after a drug-related arrest.

I agree that I have mixed feelings. I think it's ridiculous that Wal-Mart is now waving the green flag, but on the other hand, isn't it better that they're doing something rather than nothing?

What do you think?

Rich Brooks
It's Not Easy Being Green

Posted by at 03:17 PM

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Comments

I was somewhat shocked at this development, when my wife pointed out that Organic producers and processors need bleach to disinfect to a health code compliance standard. The only thing constant is change, we just have to wake up and smell the coffee! If buying Burt's Bees can help turn Clorox green, eh, we'll see, if we're not all teary from the next industrial accident . Small batch bleach production? I don't see it.

Posted by outofthefog
November 18, 2007 11:54 PM

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