Promote Your Blog Through Comments
Many bloggers love to get comments on their blog, but they rarely leave them. And that's a missed opportunity.
The blogosphere--the unfortunate name for the world of blogs--is a giant network. Or, it's a series of interconnected smaller networks, depending on your perspective. Like any network, it becomes more powerful with every new connection and every new person who joins it.
When you leave comments on other blogs, you're not only increasing that blog's ecosystem, you're building your own. (This is more true if the blog is related to yours thematically. I may enjoy leaving comments on video game blogs, but they probably won't bring me a whole lot of qualified traffic to my Web marketing blog.)
The more intelligent, relevant comments you leave, the more connections you make back to your own blog. Each comment creates a hyperlink back to your own site or blog. Although there really isn't a search engine benefit to these comment links, other readers of the blog will see your comments and may follow the link back to your blog to see what else you have to say. Also, the blog owner might take notice and feature your blog in an upcoming post if it's relevant.
How often should you comment? At the BlogWorld expo that I recently came back from, other top bloggers said that they spend almost half of their blogging time "off blog", meaning commenting and doing other related tasks.
Tara Kachaturoff, in a recent post "Commenting on Blogs: Increase Your Visibility and Credibility" at Andy Wibbels blog challenged readers to leave a whopping 10 comments per week! That's 520 comments in a year! (Assuming you blog while on the beach during vacation.)
While that number may seem overwhelming to a small business owner or entrepreneur who is already wearing too many hats, I've seen first hand the benefits of blogging and leaving comments.
So go ahead, leave a comment below. And who knows what traffic it might bring?
Rich Brooks
Business Blog Consultant
Comments
Here's a little blog love...that is what it is known as in the wedding industry where we blog quite a bit. I can attest to the traction that leaving comments brings--as I comment on blogs regularly and see traffic from it. If your blog content matches what someone is looking for they become the ultimate...a subscriber!
Posted by J SandfierNovember 16, 2007 01:00 PM
As much as I hate to admit it, Rich is right on this one. A few well-placed comments (could this be one?!?!) on blogs where the topic fits well with your own is a simple, great way to build relevant traffic for your site.
(Hey J! Nice to see you here too)
Posted by Rob LandryNovember 16, 2007 02:24 PM
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