Street Teams: Guerrilla Marketing for Small Business
Today we have a special edition of flytecast, our podcast.
What? You didn't know we had a podcast? No worries. Our podcast has been running on fumes lately, as each episode is basically a dramatic reading of our email newsletter, flyte log. On top of that, I think I'm an episode or two behind on even that half-assed endeavor.
In any case, I've been rethinking flytecast, and how to make more relevant for small business owners and more interesting for me. (Sorry, but I do figure into the equation.) To that end, I'm thinking about doing regular interviews with small business owners who have some sort of success story to tell.
In this episode I'm interviewing Annie Mahle of Maine Adventure Sails and the J. & E. Riggin, a windjammer out of Rockland, Maine. We developed their Maine Adventure Sails Blog.
During the time we worked with them, Annie was telling me about her street teams: loyal customers who market for her on her behalf. She created a loyalty program and rewards them for doing what they were doing anyway.
I thought this idea could benefit lots of other small business owners, so I asked her to be interviewed on our podcast. I'm still learning the ins and outs of the software, so I accidentally erased the opening piece where we talk about her upcoming cooking segment on 207, scheduled for Wednesday, October 17, 2007. (Sorry, Annie!)
In any case, you can listen to Street Teams, Guerrilla Marketing for Small Business and/or subscribe to flytecast through iTunes or the podcatcher of your choice.
If you have something interesting to share with other small business owners, and you'd like to be interviewed on the flytecast, please contact me today.
Rich Brooks
Small Business Marketer
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