MaineBusiness.com

How to Show Your Google Ads Only in Portland, or Bangor, or Lewiston...

There a good post on How to Geotarget Your Google Ads to a Specific City over at SE Round Table.

Why would you want to geotarget your Google Ads? The real question is why wouldn't you? Since every time someone clicks on one of your Google Adwords Ads you pay Google money, you want to make sure that it's a qualified lead. If you're a Bangor dentist, a click from a Portland Web site visitor--no matter how poor her teeth--probably won't land you a new client.

While in the past you could only limit which state the searcher was for, now you can control by city, region and more. If you're going to spend you ad dollars on Google Adwords, spend them wisely.

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