Are You an Authority?
There's a good article over at copyblogger called "How to Become an Authority Blogger" by Ryan Imel. While it's specific to becoming a blogger with authority, it can really be about becoming an authority or an expert on just about any subject, in just about any medium.
One thing that I've noticed about the people around me is that they're all experts, at least in one or more fields. I have friends who are sports experts, shopping experts, technical experts, Simpsons experts, music experts, real estate experts, b.s. experts...the list goes on. I'm always thinking that any one of them could start a blog writing about what comes naturally to them, sell some Google ads, and make some residual income.
What makes someone an expert--or an authority--is that they know more than the person they're talking to. What you may consider common knowledge is only common to you; I've seen that people are often amazed at the information in my head that I think is rudimentary, and I know that position has been reversed more often than not.
While blogging is a great way of promoting your authority, expertise or credentials, you could use speaking engagements, email newsletters and even press releases as well. The media is always looking for "experts" for a story. I was quoted as a podcasting expert in Inc. magazine because a reporter Googled the term and my name came up. At that point I had about two podcasts under my belt. In other words, compared to most of the readership at Inc. at that point, I was an expert.
Now, go out there and make someone respect your authority.
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