Why You Should Keep That Old Domain
Often a client may pick up an extra domain or want to promote a new domain as their business focus has changed. There are negative search engine ramifications when you move domain names, but they can be overcome...over time.
However, it's a good idea to keep your old domain pointed to your Web site. That URL may still exist on the business card you gave someone last year, or there may be incoming links to it. The other day I went to what I thought was a client's Web site; I forgot that they were now promoting a new URL, but I didn't realize they had let the old one lapse. Here's what I found:
Yikes.
Not exactly what I'd want people to find when they came looking for me. For a few bucks a year they could have kept their old domain, helping old contacts find them again. That certainly would have paid for itself.
If you did want to shed a domain, you might even try selling it yourself, especially if it's broad enough for another business to take it over.
Rich Brooks
Master of My Domain
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