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Can Link Baiting Help Your Search Engine Marketing?

What a lot of Web site owners don't know about search engine optimization is that half the battle is getting quality incoming links to their Web site. (The other half is creating quality, keyword rich content on their sites.)

In this week's issue of Practical Ecommerce, Stephan Spencer has a great article on improving your search engine rank through incoming links called SEO: Link Baiting Type To 'Juice' Your Site.

Spencer breaks down what makes for good link bait (humor), whether it will work on an e-commerce site (doubtful, or at least difficult), and gives some examples of link baiting campaigns that have worked.

If you've been looking for ways to increase your search engine visibility and site traffic, this article is worth a look.

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