Web Site Copywriting: 10 Tips for a More Effective Site
What's the most under appreciated element of a successful site? The copy. Nothing is more important to the success of your Web site--yet more overlooked--than the words on the page.
Writing for the Web is a completely different exercise than writing for printed material. You never know where people are going to start (depends where the search engine drops them), what order they'll read your copy (due to all the links), or how the pages will look (thanks, non-compliant browsers! I'm looking at you, Internet Explorer.) Unfortunately, most Web site owners don't realize this until the 2nd or 3rd iteration of their Web site, if at all.
Thankfully, Susannah Ross has written a great article for old hands and newbies alike called 10 Tips for Building a Better Web Site.
From breaking up your information (#2) to using more verbs (#8) to
anticipating users' questions (#5), she shines a light on issues you
may have overlooked the last time you wrote copy for your site.
If you're Web site isn't delivering the traffic or business you think it should, be sure to check out 10 Tips for Building a Better Web Site. If you need an expert opinion, maybe you need a Web site audit.
Rich Brooks
Maine Web Site Design
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