The Dangers of Relying on Google for Business
It was a dark and stormy night. The hunchbacked innkeeper shuffled into the gothic entranceway towards the four travelers who had been mysteriously drawn to the mansion on the hill.
The light from the fireplace flickered eerily on his face as he informed them that the main road--the only road--to the nearby town had been washed away. They would be stranded here for quite some time; no traffic could come in or out for the foreseeable future.
I know what you're thinking: woe to the innkeeper! How can he continue to run his business now that the only path to the outside world lies in ruin...destroyed by forces outside his control?
Take a lesson from the unfortunate innkeeper: don't rely too heavily on any one method for online lead generation...even if that method is Google. In fact, especially if it's Google.
If you'd like to find out effective ways to diversify your portfolio of incoming links and increase the traffic coming to your Web site, be sure to check out our newest issue of flyte log: The Dangers of Relying on Google for Business.
Rich Brooks
Gothic Search Engine Marketing
Comments
I read your article on The Dangers of Relying on Google for Business and found it interesting.
One thing though, I see you mentioned article syndication on sites like isnare and phantomwriters.
I checked out both iSnare and PhantomWriters, and to put it mildly, they looked awfully spammy to me.
Do you still think think these are good sites to use to market my business? Also, what about duplicate content issues?
Posted by JasonApril 3, 2007 02:23 PM
Jason,
Thanks for the comments. Hard to know what "spammy" looks like. Some sites may have an unprofessional look, but aren't spammy, while of course the opposite may also be true.
I've only used iSnare, but we got good results from it. Another client used it and got a new coaching client w/in a few days of using iSnare. That worked out to thousands of dollars a year from just a $10 investment.
As always, YMMV.
Posted by Rich BrooksApril 5, 2007 10:32 AM
Thanks for the reply. You bring up a good point. Spammy is probably a bit of a vague term.
When I used it, I was referring to two things - the unprofessional look of the pages (likely a subjective issue) and the seemingly large number of links to Adsense spam sites.
Obviously, the looks issue is subject to personal tastes, but I found the prevalence of links to MFA sites to be a little unnerving.
Posted by JasonApril 6, 2007 12:03 PM
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