Want to Rank Well at the Search Engines? Plan Early
OK, I'm just back from vacation, so I'm going to slip back into the blogging with an easy layup.
Too many Web site owners still think that to rank well for a keyword, i.e., "travel," "bed & breakfast," "dog training," it's just a matter of mentioning it to your Web designer as the site's about to launch, or tell the search engines this is what you want to rank well for.
However, good search engine optimization begins during the planning phase of your Web site, including the site architecture.
Eric Enge has an important article called 12 Quick Site Architecture Tips that is a must read for any business about to start the process of building a Web site or planning a revamp.
If search engines are important to the success of your Web site, doing this work up front will offer the best return on investment you can imagine.
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