MaineBusiness.com

Three Questions To Guide Your Online Success

Before starting on a new Web site or a revamp of your current site, you need to answer the following three questions. How important are these questions? They're some of the first questions we ask prospective clients after, "that's a pretty name...how do you spell that?"

Who's Your Audience?
Remember, your Web site isn't about you, it's about your customers. Knowing who your clients are will help you write your copy addressing their needs and concerns, not what you want to sell them. We ask clients to give us their top three audiences and to focus on them.

What Are Your Business Goals?
The point of building a Web site should be more than just having one, it should be to build your business. What features, pages and elements go onto the Web site should all support your business goals. Again, we ask our clients to prioritize their business goals and provide us with their top three.

What Do Your Visitors Want to Accomplish at Your Web Site?
This will vary from Web site to Web site. Do visitors want to see examples of your work? Do they want to learn who you've done business with? Do they need more information so they can make an informed decision? Do they want to purchase something online? Do they want to contact you quickly and easily?

Put yourself in your prospects' shoes and try and determine what they want to do at your site. Once again, we ask our clients to prioritize their list and provide us with the top three visitor goals.

Once you feel confident you've answered these three questions, write the nine answers at the top of every document you use while developing your site...these core answers will help guide you as you build a Web site that will attract qualified traffic, convert prospects into customers, and grow your business.

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