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How to Build a B2B Web Site

If you're audience is other businesses, you need to have a B2B approach for your Web site. Galen De Young provides a lot of helpful advice in an article entitled B2B Search Engine Optimization: Driving Conversion.

This is the 2nd article in a series, and this one focuses primarily on different incentives you might offer at your Web site to build trust and establish your expertise with prospective buyers. She covers newsletters, white papers, podcasts, case studies and more.

While not all of the elements might be right for your business, it's about testing out different campaigns to see what works, and using analytics to measure success and failure.

Sounds pretty holistic to me.

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