Tracking Conversions With Google Analytics
I've been so busy talking about my 15 minutes of fame on local TV that I completely forgot that this blog is supposed to be about Internet Marketing. Let's get back in the swing of things by mentioning the recently published issue of flyte's email newsletter: flyte log.
This month's issue is entitled Tracking Conversions: Does Your Web Site Turn Suspects into Prospects?
With the price of a Web site ranging from near-zero to tens of thousands of dollars for a small business, it's often difficult to determine whether or not your site is a good investment.
An inexpensive site might prove to be wasted money, while an expensive site may be bringing in twice the revenue you laid for it. Or vice versa.
By using Google Analytics and setting up trackable goals, you can start to measure the results you're getting from your Web site. In this email newsletter, now archived at our site, we'll walk you through the step-by-step process of setting up goals and tracking them.
If you'd like to sign up to receive flyte log each and every month--talk about a competitive advantage!--you can do that at our Web site.
Comments
Updates
Sign up to be notified when there's a new entryRSS
Subscribe
