January 27, 2007

George W. Bush No Longer a Miserable Failure, Says Google

It's a shame, really, because I told the "Miserable Failure" story time and again to explain to people the power of incoming links.

The story goes like this: up until a few days ago if you Googled "miserable failure" the first result was George W. Bush's bio page on the White House Web site. Now, you can be sure the words "miserable failure" never appeared on that page. So how would it rank #1 for that phrase?

A critical mass of Web site owners critical of Bush linked the words "miserable failure" from their Web sites to W's bio at whitehouse.gov. Because Google looks at the words in a link to help determine what the lined page is about, this helped W's bio rank first for "miserable failure."

For example, if I wanted flyte's site to rank well for Maine Web Design or Maine Web Designer, not only would I want to include those phrases on my site, I'd like to get incoming links that used those phrases...like I just did. ;-)

If you get enough people to exploit that feature of Google's algorithm--the mathematical equation that determines how relevant a page is to a given search--you can create what's known as a "Google Bomb."

However, Google just updated their algorithm to reduce the chances that a Google Bomb will work, and sure enough, George W. is no longer the number one result for "miserable failure."

This doesn't diminish the power of quality incoming links, since that's at the heart of Google's algorithm; instead, it just reigns in the abuses.

To learn more check out the post on the official Google blog.

Posted by at 07:26 PM

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Comments

Google is cloaking their blacklist under new algorithm mumbo jumbo. The google bomb "great president" still leads to Bush's biography. A mistake they still haven't "corrected."

Posted by George Johnston
January 27, 2007 10:10 PM

Damn, "Lier" does not link any more to Tony Blair's, what a shame!

Posted by Mo
January 28, 2007 05:47 AM

Good Article!
This concept is the hardest to explain to clients because they always ask "How do I get people to link to my site with those keywords?"
Do you think this would work for "Chicago web designer"?

Posted by John Schuster
January 31, 2007 05:34 PM

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