Web Marketing Survey @ SurveyMonkey
I'd like your help with a Web Marketing Survey I put together on Survey Monkey.
I've been playing around a bit with Survey Monkey, an online tool that allows anyone to create an online survey without knowing any HTML. There's a free trial that I've been playing around with that has limited features and only allows you to collect 100 survey results per month. There's a fully functioning version at $19.99/month which seems reasonable given all the options Survey Monkey offers.
Creating a survey is extremely easy. You can put all of your questions on one page or create multi-page surveys. You can name both your survey and each page, as well as including descriptive text.
You can choose from different types of questions. Do you want people to choose just one option or multiple ones? Open ended questions? No problem. You can also upload images or charts to your surveys.
Paid subscribers get some cool extra features like:
- Conditional logic - hiding or showing certain questions based on previous answers.
- Randomize answer choices - prevents "order bias" for more accurate results.
- Create custom themes - I don't know if this completely answers my branding concerns, but it's a step in the right direction.
- Require answers - don't let lazy survey takers off the hook!
Survey Monkey also has some nice tools for analyzing your data, but I haven't had a chance to explore it yet. Which is why I'm requesting your help. I'll follow up this post with another one on what the results look like.
If you need an easy-to-use survey building tool, Survey Monkey is certainly worth looking at. As a Web designer I wish there was more flexibility in making the
surveys look like my pages, but that may not be a concern to many users.
To see what the surveys can look like and to take a quick four-question survey, please visit our Web marketing survey.
Comments
FYI, unfortunately you don't get access to some of SurveyMonkey's more useful analytic tools under their free accounts.
One of the more useful features available to paid users is that you can export the data into an comma delineated file, suitable for loading into Excel or most statistical analysis packages (e.g. SPSS, SAS, JMP). SurveyMonkey is well suited for designing, distributing, and collecting surveys. While it provides fine descriptive summaries of what respondents tell you, analysis of the results really is a job for an entirely separate sort of application.
Now, if you do want to do stat analysis online, there is at least one almost-free (darn cheap) option: statcrunch.com
Posted by JohnJanuary 16, 2007 12:32 PM
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