New Year's Resolutions for Your Web Site
Imagine it's the end of 2007, not 2006.
As you look back over the past year, what happened to your business? Did you start a Web marketing program? Did you send out monthly or even weekly email newsletters to clients?
Did you do a keyword analysis to determine what your prospects were looking for online, and then rewrite your page titles, headers, body copy and intra-site links to take advantage of this information?
Did you start a blog or a podcast to attract the interest of like-minded customers? Did you at least start reading blogs in your industry, or check out some podcasts so you'd know what your competition is doing?
Did you try putting a company video on YouTube? Did you set up a MySpace page (assuming your customers are there)? Did you update your LinkedIn profile to better network?
Did you attend some MESDA or MEBSR events, or go to a Maine Marketing Association Back Lot tour?
Did you generate leads at your Web site or sell more product online? Did you increase your site traffic or convert more visitors into buyers?
If your vision of 2007 is unclear, and you're not sure how to get your online business to where it needs to be, please check out New Year's Resolutions for Your Web Site, our most recent issue of flyte log, our free email newsletter.
And let's all look back on 2007 as our best year ever.
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