Getting Your Message Across on the Web (and Beyond)
Are you staying on message? Are you delivering a compelling story to your clients?
I had the pleasure of sitting on a panel today for the Maine Marketing Association's Fall Seminar called "Right On! Staying on Message No Matter What." The keynote speaker was Roy Heffley of Bob Moomey Communications, and I was joined on the panel by Paula Mahony of Words@Work and Scott Stone of Schiavi Home Builders.
I talked about how blogs are the perfect tool to tell a compelling story to your audience. Paula and Scott talked about how they changed the message the Schiavi was telling their customers about the homes they built.
Roy spoke about how can we cut through the clutter that is modern day culture. He had a number of good points and illustrations, but two of the points that really resonated with me were:
- Your message must focus on and appeal to your audience
- Your message must differentiate yourself from your competition (otherwise you're competing on price.)
Whether the medium is a podcast, a blog, a Web site, a banner ad, an email newsletter, a printed newsletter, a TV advertisement, a radio advertisement, a newspaper ad, direct mail, or a telegraph, it doesn't matter. What matters is the message.
Be clear, be consistent.
Now, go check your Web site and see if your prospects are interested in what you have to say on your home page.
Comments
Updates
Sign up to be notified when there's a new entryRSS
Subscribe
