Can Your Web Site Close the Sale?
Web sites have been heralded by businesses as a sales force that works 24/7. However, does your Web site know how to ask for the sale?
Too many sites are nothing more than online brochures, never asking the visitor to make a buying decision or leading him or her down the sales funnel.
Every page on your site needs at least one call to action, a compelling question or phrase that gets your site visitor to interact, click, call, contact or buy from your site.
Unfortunately, many site owner's idea of a compelling call to action is "click here" or "learn more." Besides the lost search engine optimization opportunity (more on that another time), these phrases are dull and unhelpful.
I've compiled a list of 37 Calls to Action to Get People to Read, Click and Buy at Your Web Site to get your creative juices flowing. Once you've completed the article, please visit this post on my [other] blog and leave your best call to action (real or made up) in the comments.
The best call to action will get a link from my [other] blog (PageRank 7) and a mention in next month's flyte log, our email newsletter.
Oh, that's right. 37 Calls is the title of this month's flyte log. Should you subscribe? Well, would you like to drive more qualified traffic to your site and convert that traffic into business?
Now that's a call to action.
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