Making It Happen
Lynnelle Wilson is the owner of BoldVision Consulting. She has more than 25 years experience as a leader in sales, marketing, client service and in the effective planning and execution of strategic plans and projects. Bold Vision Consulting helps for-profit and non-profit businesses grow through improved organizational focus, alignment and accountability.
Do You Love Your Business?
I'm writing this post on Valentine's Day and love is in the air. Most independent professionals I meet tell me they love what they do. That's easy. Of course we do. Otherwise, we would be working for someone else.
My Bold question is: "Do you really love your business?"
It seems so simple. If you love the core work that makes you money, then you will dive into it with enthusiasm, relish the details that drive great performance, and get energy from the process. If you don't love the "business", you'll probably do better in the long term by finding something else to do.
If you love what you do, business is like a game of pinball. You do all the things you need to do to win, even the things you don't like. Then you get to keep playing without putting more money in.
Do you love your employees? If you have people working for you, do you love them? They should give you help and energy. If not, it's time to do something.
Do you love your clients? We spend a lot of time with clients. Do you love them? You do your best work with your best clients. Working with your ideal clients makes life easier, more profitable and you'll have happier clients also.
What is the common connection with the clients that you really love to work with? Figure out how to get more of them. Are there clients that you hate to deal with, who drain you of energy? It's time to take the Bold step and help them move on.
Do you make enough money? Only you know what "enough money" is for you. But if you don't make "enough" then you'll be frustrated and stressed no matter how much you love your work and your clients.
This is more than either gross or take home revenue. Do you make enough to provide the insurance you need? Are you building a retirement plan? Are you making enough to take time off?
It's easy to say you love your work without giving thought to loving your business. The BOLD thing to do is ask yourself some tough questions. Then, act on the answers.
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