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Making It Happen

Lynnelle Wilson is the owner of BoldVision Consulting. She has more than 25 years experience as a leader in sales, marketing, client service and in the effective planning and execution of strategic plans and projects. Bold Vision Consulting helps for-profit and non-profit businesses grow through improved organizational focus, alignment and accountability.
February 08, 2008

International Networking Week

This falls in the 'better late than never" catagory. Thought you might like to know that this week (Feb 4 - 8) marked the second International Networking Week. Even though it's only one 'official' week, we independent types should celebrate the key role that networking plays in the development and success of our business year-round.

I just picked up Jeffrey Gitomer's Little Black Book of Connections and want to pass on a sage observation he made. "All things being equal, people want to do business with their friends." He goes on to say, "All things not being equal, people STILL want to do business with their friends." He's right, you know? We don't need more techniques and strategies. We need more friends.

When's the last time you attended a networking event looking to make friends? Be BOLD and keep that focus next time. See how it works for you.

BTW, here's a brief 8-minute video of Ivan Misner, President of BNI, talk about International Networking Week. For more information visit the International Networking Week website at www.InternationalNetworkingWeek.com.

Posted by Lynnelle Bianco at 12:34 PM

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Comments

Lynelle,

Again right on with an important topic!

I attended a seminar with Jeffery Gitomer recently. His constant theme was that nobody likes to be sold, but everybody likes to buy and we all like to buy from our friends.

One problem I've found in networking groups, however, is that a lot of people who attend network groups are trying to sell to one another...a lot! As Gitomer says, nobody likes to be sold.

My two cents is to for people to heed your advice and network. Create friendships and relationships. Then you don't have to sell.

For the record Lynelle's provides excellence guidance and services to business people who may not yet know how to network, or may be hesitant about getting started. She creates networking groups to help you co-op the power of several minds focused on the success of everyone in the group.

Posted by Jim Bouchard
February 9, 2008 05:40 AM

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