Each morning, Carl Natale takes a look at the day's news and how it affects your business.
February 14, 2008
Labor of Love
The Wall Street Journal puts the spotlight on dating Web sites. It writes about a few small sites that found a profitable niche. Although the column concentrates on online matchmaking, it has a few points for anyone looking to start a business:
Find a niche. Is there a small market that is being underserved? Bigger businesses may not see the small gains in revenue worth their while.
Low overhead rocks. This is why there are so many consultants and Internet startups. Put your effort into a great Web site, and no one has to know your world headquarters is in a spare bedroom.
Undercut the competition. This is why the second point is important. By keeping the overhead down and organization small, you may be able to set your prices lower.
Posted by Carl V. Natale
at 03:59 PM
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