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Each morning, Carl Natale takes a look at the day's news and how it affects your business.
February 05, 2008

Another Day of Super Coverage

Today is Super Tuesday - 24 states weigh in on the Democratic and Republican presidential nominations. By the end of the night we may know who will be representing each of the parties on the November ballot.

Maine Republicans went for Mitt Romney on Saturday. This weekend, the Democrats have their caucuses.

The candidates and voters have been seeing the same reports on the economy and turned it into an election issue. But is it the most important issue?

Let's find out. On the MaineBusiness.com front page, I created a poll. I hope to capture a sense of what inspires to vote. I know it's not a scientific survey. It is flawed. But it's a chance for you to participate in a conversation.

So cast your vote. Consider the results carefully. And let me know how it works for you. It's one of the many ways to join the conversation that we will unveil this month.

It's Been Awhile Since I Blogged Starbucks

I tend to write about Starbucks quite a bit. It's not that I'm a loyal customer. Nor do I hate the business. But it's an interesting business these days for a few reasons:

1) Starbucks spends a lot of energy on developing its brand and strategy. Management is very deliberate. You can get a business education by following the Starbucks news.

2) They're having some problems. They canned their CEO. The stock is down. They feel a need to turn around the brand. Watching how they handle these issues will be case studies in business classes.

3) The mom & pop coffee shops are competitive against Starbucks. While most national retailers can stimulate going out of business sales when they come to town, local coffee shops fare pretty well.

In the other Portland, local shops found ways to compete and beat Starbucks. They concentrate on quality and customer service. It resonates with customers and strengthens loyalty.

It's another good business lesson.

Posted by Carl V. Natale at 06:42 AM

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