At Least We Enjoyed the Ads
Sorry guys. I feel for you. Really. I do. That was a tough loss.
But I'm not going to let that from engaging in some shameless self-promotion. Actually I'm promoting Gino Bona, author of Diary of an Ad Man. Gino won the NFL's contest last year to come up with a commercial pitch for the Super Bowl.
The Boston Globe remembered the pitch and did a where-he-is-now story. I know, the Maine Sunday Telegram did one too but the declined to mention his blog on MaineBusiness.com. (Where's the link love guys?) That hurts more than the fact that the Globe story has a glitch that doesn't link correctly to the blog.
Sigh.
But it's good to see Gino still get some recognition for last year's win. As the stories note, he used the publicity to spark a search for a new job. The search landed him in Camden as vice president Marketing for Camden National Corporation.
It may not seem like a big leap to go from Portsmouth, N.H., to Camden. But he chose Maine when he had options to go to plenty of places around the country. And he chose to blog for us.
I'm just saying.
Speaking of Super ads
Gino has updated his blog with his take on the Super Bowl ads. He ranked the E-trade baby at #2. I did like the Godfather homage from Audi but I had to explain it to too many people in the room. My big winner was E-trade's talking baby ads. Those of you still creeped out by the Quiznos baby, Etrade makes you feel safe about trusting your portfolio to a broker who spits up on himself.
I didn't have to explain that one to anyone.
This brings up a point. Say what you will about the Bud Light ads. But this morning I know one 12-year-old was quoting them. Yeah, that's scary for anyone worried about alcohol marketing to the youth.
But it was effective. I didn't have to explain anything to him. He remembered the product. He was talking about the message a day later.
The Audi ad was lost on him but I don't think anyone there is losing sleep over not reaching him. He's more interested in John Deere tractors and trains.
The Sobe dancing lizards should be looking for work today. I heard some radio talk show hosts debate the ads and they couldn't remember who paid for that ad. I bet if you take a survey you will find more people think it was another Geico ad. And did anyone race to their computer to see the GoDaddy.com ad? Or did you forget about it until I just mentioned it?
So pay attention to what ads people mention. Then watch the ads again. What do they do to make their messages stick?
More on the Ads
Independent Street, a small-business bog at the Wall Street Journal, ponders how a bad ad can affect sales
USAToday ranks the ads in its Ad Meter
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