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Each morning, Carl Natale takes a look at the day's news and how it affects your business.
February 01, 2008

Microshoo?

Microsoft announced it wants to buy Yahoo for $44.6 billion.

This is going to consolidate the online advertising options. Microsoft and Yahool have been trying to compete with Google in this arena. Microsoft admits this is a reason for the deal, noting that online advertising is "increasingly dominated by one player. Together, Microsoft and Yahoo can offer competitive choice while better fulfilling the needs of customers and partners."

I'm not sure if this can help your Internet marketing strategy or not. What are your thoughts?

I also wonder if the mix of cultures will work for Microsoft. Yahoo has this wild, crazy image. You know, like some fun-loving yahoo. Microsoft is all about word processing and spreadsheets - serious business. I don't see the two sets of services being merged under a single brand. Oh I'm sure Microsoft will try. But MS Photos doesn't have the same ring as Flickr.

Yahoo has some pretty popular services many Mainers use - e-mail, calendar, news, search. They also own Flickr - an extremely popular photo publishing site.

I know Flickr is popular because I monitor an RSS feed of photos tagged "maine." So many Maine photos get uploaded that I don't have time to look at them all. But most of them are taken on Mount Desert Island. Maine weddings and nature are pretty popular subjects too.


Un-Patriotic Stock Market

There's some history to suggest that the stock market does better when the NFC team wins the Super Bowl. I know there are more important things than money. I'm just saying.

Posted by Carl V. Natale at 06:40 AM

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