Yelp! You got a bad review
In the old days (the '90s?), mostly restaurants were concerned with reviews. And usually the reviews were only found in the local newspaper. Hotels were subject to scrutiny by a few travel guides.
These days, providing online forums so customers can review any business has become a business. Your store can be scrutinized like a restaurant on a variety of sites. And the reviewers aren't professional correspondents. They're your customers - probably the ones you didn't make happy.
This phenomenon has been on my radar for awhile but came up this morning on Marketplace. The radio piece dealt with how hotels deal with reader reviews on Trip Advisor. But it's good info for any business owner.
You should take the time to look at Yelp. They have a guide for business owners who get reviewed.
The Marketplace story and the Yelp business guide will help craft a strategy to deal with Internet reviews.
You can hear it now
The Public Utilities Commission is taking up the Verizon-Fairpoint deal at 9 a.m. today. The PUC website promises to make the audio available live.
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