StacieIMSWith over 15 years experience at a senior level for Marketing
Management and a previous co-owner of a successful small business I
have combined my passion for business success and cutting edge
marketing strategies to create my own company: Stacie Chalmers Inbound
Marketing Solutions. I work with business owners to ensure their
SEO and Social Media Strategies are part of a holistic approach to lead
generation, conversions and revenue.
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Inbound Marketing Is About...
Oct 30, 2009 01:03 PM
Categories: Advice, Internet, Marketing, Starting a Business Town: Yarmouth
... the customer! Not YOU, not your company, not your brand, not your product nor your service.
It's about marketing to your prospects when they want to hear from you, how they want to hear from you and what they want to know.
It's about building relationships.
It's about listening their needs.
It's about giving your prospects an option to receive your emails and status updates.
It's about having a web presence when and where your prospects search online.
It's about offering information that is of value to your prospects.
It's about making the conversion process clear, painless and quick.
It's not about emailing your social media connections to push your product or service to, with relentless monotony. If you want to use your social media connections for marketing take the time to find out what they need, and offer valuable information sparingly. You'll get a better result!
And as for search engine rank don't try and take any short cuts with promises of front page rankings. This isn't sustainable marketing for long term success.
Take the time to do the research on your market and competitors, and identify the ‘right' keywords for your business. Integrate search engine optimization (seo) into your marketing mix so that you start to rank organically for your keywords. This is a long term strategy that generates better quality leads and is extremely cost effective as there is no additional expense involved in paying for your search rank.
In my opinion, Inbound Marketing isn't a numbers game... its about quality and relevance.
What do you think?
It's about marketing to your prospects when they want to hear from you, how they want to hear from you and what they want to know.
It's about building relationships.
It's about listening their needs.
It's about giving your prospects an option to receive your emails and status updates.
It's about having a web presence when and where your prospects search online.
It's about offering information that is of value to your prospects.
It's about making the conversion process clear, painless and quick.
It's not about emailing your social media connections to push your product or service to, with relentless monotony. If you want to use your social media connections for marketing take the time to find out what they need, and offer valuable information sparingly. You'll get a better result!
And as for search engine rank don't try and take any short cuts with promises of front page rankings. This isn't sustainable marketing for long term success.
Take the time to do the research on your market and competitors, and identify the ‘right' keywords for your business. Integrate search engine optimization (seo) into your marketing mix so that you start to rank organically for your keywords. This is a long term strategy that generates better quality leads and is extremely cost effective as there is no additional expense involved in paying for your search rank.
In my opinion, Inbound Marketing isn't a numbers game... its about quality and relevance.
What do you think?
ericmrobbins says,
There are two words in your article that really resonated with me, "sustainable marketing," which were used in the context of long term business success. I think in the same way that green initiatives, environmental sustainability, and corporate responsibility have have grown in importance; it's time marketers focused on developing sustainability in their marketing efforts.
You lay out a cogent approach to doing that using inbound marketing. With today's search technologies, people who want to find you will, as long as you pay attention to some of the fundamental rules of SEM/SEO, and do it on a consistent basis.
Obviously in this economy, people are looking for marketing rainmakers who can create business from thin air. Truth is that if there is such a marketer, they are few and far between. And, most certainly, many more profess to be this, than actually are. The proclaimers usually have the latest fad in hand, and are on to the next fad before, even before the previous one is debunked. The problem with these proclaimers, is they can crank up the activity level and noise level, and sometimes even the number of leads, but as far as converting them, they've often made a key miscalculation by focusing on awareness rather than relvance, and leads rather than sales.
I truly believe, the only way to make a profitable sale and establish a profitable relationship, is to be able to satisfy the needs of relevant prospects when they need them solved. An inbound marketing program, that focuses on building a sustainable capability to market effectively, is the only approach that will lead to long term success.
Oct 30, 2009 10:52 PM
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