Judy Katzel, APR, is President of Burgess Advertising & Marketing in Portland, a full-service communications partner that has been providing award-winning, results-based campaigns for companies and organizations throughout Northern New England. Judy has over 25 years experience in providing thoughtful, strategic marketing and branding advice to clients, including 10 years of national account experience in the Washington, D.C., market before moving to Maine in 1995. Judy uses this blog to provide insights into branding, public relations and advertising that can improve your company's marketing efforts.
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Smart Branding
Are You Ready for the "New Normal"?
Nov 9, 2009 08:30 PM
I don’t know what the “new normal” is just yet, but I can tell you if you have guided ... more
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Smart Branding
Simple Ideas Create Huge Brand Loyalty
Oct 26, 2009 10:04 AM
Imagine a company that encourages you to give their product to Goodwill as part of their strategy to get you... more
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Smart Branding
Stop Talking about "Bad Times"!
Oct 19, 2009 11:12 AM
Guess what? Consumers don’t want to hear about the economic downturn in your ads! So many companies are trying ... more
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Smart Branding
Do Banner Ads Work?
Oct 5, 2009 06:01 PM
We all like to think we are immune to advertising? Yeah . . . we might SEE an ad, but... more
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Smart Branding
Is Summer a Better Brand than Winter?
Sep 28, 2009 02:15 PM
When it comes to the Olympic Games . . . the answer may be “yes!” Advertising gurus on Madison Avenue... more
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Smart Branding
How the Economy Affects YOUR Brand
Sep 21, 2009 07:10 AM
We all know that if you are a non-profit, you don’t want to produce anything printed piece that’s “... more
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Smart Branding
Celebrity Endorsements . . . Believable?
Sep 14, 2009 12:10 PM
Do you really believe that celebrities use the products they hawk? Does it really make any difference to you if... more
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Smart Branding
How to be a "Best Place" to Work!
Aug 31, 2009 11:29 AM
I have to do a little “horn tooting” this week. Burgess Advertising & Marketing was named one of 31 companies... more
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Smart Branding
Take Care of Your Best Brand Ambassadors
Aug 24, 2009 08:12 AM
As business owners and managers, we’re busy steering the ship . . . worrying about bills, projections and profits, along... more
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Smart Branding
The Government as Brand Expert?
Aug 16, 2009 08:13 PM
There are many things one can say about the federal government, but “branding expert” has NEVER been one of them... more
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Smart Branding
Does Traditional Media Still Matter?
Aug 4, 2009 02:54 PM
I’m not big on advertising another group’s programs on my blog. But this FREE webinar by The Public ... more
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Smart Branding
Build Your Brand with "Crowdsourcing"!
Jul 27, 2009 12:14 PM
Does your company have a problem you need to solve? Do you wonder whether your latest idea to launch a... more
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