Gino BonaGino Bona is Vice President of Marketing for Camden National Corporation. He won the NFL's "Pitch Us Your Idea for the Best Super Bowl Commercial Ever" contest. His concept was turned into a commercial that aired during Super Bowl XLI.
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Diary of an Ad Man
What your brand can learn from Elliot Spitzer
Mar 14, 2008 09:39 AM
Elliot Spitzer's fall from grace was staggering. As New York's governor, he was a rising star in the Democratic... more
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Diary of an Ad Man
The Wal-Mart you never expected
Mar 9, 2008 07:52 PM
A new Wal-Mart Supercenter opened last week in Dearborn, Michigan. That’s not newsworthy up here in Maine. But... more
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Diary of an Ad Man
It's a bird, it's a plane, it's pizza!
Mar 5, 2008 04:59 PM
My Sicilian ethnicity might make me biased, but I think a lot of people get excited about pizza being delivered... more
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Diary of an Ad Man
A rotten publicity stunt
Mar 3, 2008 07:08 AM
Did you hear the one about the two people dressed as giant tomatoes getting attacked as they handed out cash... more
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Diary of an Ad Man
A coffee break for Starbucks
Feb 27, 2008 11:58 AM
Last night, Starbucks closed over 7,000 stores nationwide to retrain their baristas. This was a result of underperforming... more
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Diary of an Ad Man
All we need is just a little patience
Feb 20, 2008 04:25 PM
I recently had the pleasure of listening to Malcolm Gladwell speak to a room full of 500 marketers. The... more
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Diary of an Ad Man
Lessons from the NBA Slam Dunk Contest
Feb 18, 2008 04:23 PM
I've always been a huge fan of the National Basketball Association. I loved the rivalries in the 80s, Michael... more
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Diary of an Ad Man
The sincerity of your communications
Feb 16, 2008 04:22 PM
Lots of times, companies are required to communicate a message to customers that might be unpopular about their products and... more
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Diary of an Ad Man
Primaries, caucuses, and your brand
Feb 12, 2008 04:20 PM
I spent the past five years living in New Hampshire. When it came time to electing the president, it... more
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Diary of an Ad Man
The power of positive feedback
Feb 6, 2008 04:19 PM
During his keynote speech yesterday, Andrew Zolli spoke about a recent ad he placed on Craigslist for an Administrative... more
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Diary of an Ad Man
Your customers want to know if you care
Feb 5, 2008 04:18 PM
BODY:
I'm in Naples, Florida this week attending THE Conference on Marketing. If the 80-degree weather isn't enough to... more
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Diary of an Ad Man
Rating the Super Bowl ads
Feb 4, 2008 04:13 PM
The Pats weren't perfect after all. Turns out the Super Bowl commercials weren't either.
Overall, I was disappointed with this... more
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