MaineBusiness.com

When you search for your website's primary keywords, how many results come up in Google? Is it over a million? Now, go to Apple's iTunes App Store and search the same keyword. Odds are, there are less than a hundred. It's true, the number of iPhone users is lower than internet users but the metrics are still powerful. The average iPhone user is more affluent and more likely to make online purchases than the average internet user. For many businesses, this is a perfect market.

Simple iPhone apps can be produced for under a thousand dollars and, once submitted, stay in the app store for years. They are great little marketing tools. An iPhone app will reach new customers and make your company look cutting edge. Plus, once accepted, you will get back links from Apple.com plus hundreds of other app directories and reviewers. There are few marketing tools like it.

Over the next few years, Microsoft, Google, RIM, Nokia, Palm and others are competing with Apple's app store and each one offers an opportunity to expand upon your success. Right now, Apple is unmatched which makes it a great place for your company to explore this new and innovative approach.